• Information
• Scope
• Discussion
• Results

Project goal(s)

The goals are to: Improve our understanding of ILAO’s users and their behaviors by increasing our ability to effectively segment our users into specific audience types, such as: Professional vs. personal users; Personal users who are motivated learners vs. people in crisis; and, Professional users who are legal aid advocates vs. private lawyers/professionals - Convert more first-time / new users to return visitors, by delivering useful information, based off of past behaviors of similarly-situated, past users - For known segments (those readily available in Google Analytics), we are interested in exploring behavioral differences between: English- vs. Spanish- vs. Polish-speaking users; and, Users on mobile vs. desktop - For new users, what are the distinguishing factors between new users who ‘convert’ to return users vs. those who do not?

Interventions and Actions

Action 1: Convert more new users to return users Action 2: Deliver more relevant resources to particular users Action 3: Make specific asks to segments of users with capacity to donate

Data

Acquia Lift data: Website traffic from March 1, 2019 to April 30, 2020; Extensive data on who visited the site and actions they took, for example: - Favorite content section, which is based on a taxonomy of legal terms and based on pages they viewed. This is stored as custom_field_1 - Favorite content type. This is stored as custom_field_2 - Favorite keyword. This is stored as custom_field_3 - Location of the session: country, state, city, and postal code - Geolocation of the session (latitude and longitude) - The referring domain - The referring url

Google Analytics data: Aggregated web traffic data, Aggregated by standard and custom segments

Scope version notes

• tross

  May 22, 2020, 9:26 a.m.

  Showing

  Initial scope at project creation time.